about selected work services hubd cutting edge action for children armitage group the wardour media contacts mpg fremantle media sky anders overgaard peralta beach beth wightman island records fashionart renew remedy productions v water e! entertainment t-mobile   client: action for children type: strategy / branding       rebranding nch, the uk's largest children's charity.   pollen were appointed by NCH's incumbent creative agency to develop a new corporate brand identity system, core visual messaging, the look-and-feel and to create detailed brand guidelines.       a bespoke typeface developed by erik spiekermann's studio as part of the rebrand